Technique vs content

Craft

There is a saying that in order to be a good writer, one needs to live an interesting life. I am not sure to whom to attribute this quote, but I came across similar advice to new professors: the key to having research papers accepted to peer-reviewed journals is to have something new to say in them.

This argument comes back to the dilemma that many professional photographers face – whether to specialize in a niche genre/subject or to explore various areas. Specialization allows us to hone the technique, but ultimately, it is the interesting content that makes a unique image.

Very likely, this is true in any creative endeavour: in the end, the substance always trumps the technique. It is true that the technique, the craft, the skill are important. Without them, our ability to deliver the content, to communicate it to the audience, would be limited. Still, it is a common misconception of dilettantes, in photography or other art, that it is the lack of technique, the equipment, etc. that prevents them from creating masterpieces. Tolstoy describes this in “Anna Karenina,” when Vronsky pursues painting out of boredom, armed with knowledge, but lacking commitment.

According to Steven Pressfield, commitment, particularly commitment to showing up and working on a daily basis is the key to generating great content. The skill development takes care of itself – the quantity of practice eventually transforms into quality.

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