Photography business: end of a hobby?

Recently, I had an opportunity to closely compare two different types of commercial photo assignments, both within the same day. On a Saturday morning, I was invited to tag along for a children’s baseball league photoshoot, and in the afternoon, I photographed a final game in the local (adult) rugby league. The first type of a gig has potential for much higher financial payoff, but the second one (rugby action) is more fun to shoot and generally requires a much more creative approach.

The children’s league photoshoot was an impressive example of super-efficient commercial photography. The photographer relied heavily on the assistants, who posed the teams and the individual children, and the actual shooting was done in a rapid-fire mode, so even the youngest kids (3-4 year old) did not have a chance to whine, which they typically do in a queue for a photo with Santa Claus at a local shopping mall, for example. The trade-off is that there was literally no time to interact with the models, and I am fairly certain that all 300 portraits will come out looking nearly identical. I did not think that it was possible, but this photoshoot made taking photos of children sitting on Santa’s lap look like a creative endeavor.

In contrast, shooting the rugby action in the afternoon had a very spontaneous feel to it. The energy of the players was contagious, and the opportunities for interesting shots were unpredictable. From the commercial standpoint, the financial payoff of the rugby game coverage was far from certain. Despite that, I was sure that even if not a single picture would sell, I would not regret shooting the game.

I read somewhere that starting a photo business is a sure way to ruin a perfectly good hobby. I do hope that there is a balance, though. Fortunately, at this point, I do not need to take assignments where photography is traded as a pure service, an exchange of the photographer’s time for money. Recently, time has become so precious that I would definitely choose a more interesting assignment over a better paying one.

Helicopter ride over Niagara Falls

20120908-000433.jpgThe Niagara Falls is one of the most photographed tourist attractions. This means that taking pictures of the Falls is very easy, but finding a somewhat unique perspective is quite challenging. On both the Canadian and the US side of The Niagara river downstream of the Horseshoe Falls are multiple viewpoints that would yield a descent photo provided that the Sun is not shining directly into the lens and that the photographer can find a break in an endless stream of tourists taking their own photos in front of the backdrop of the Falls. From the standpoint of commercial or creative photography, the problem is that this photo would be nearly identical to thousands of other images taken by the tourists from the very same viewpoint.

20120908-000320.jpgIn the Sun Tzu’s spirit of turning a challenge into an advantage, the issue of uniqueness can be side-stepped by including the tourists in the frame and making them an integral, if not the main, feature of the photo. This adds a human element and can also add quite a bit of commercial value for a travel photo, particularly if the subjects are fit and of middle-to-advanced age (apparently, this is age group is the main target segment for the publishers of travel brochures).

In this image, I liked how the girl in a rainbow-colored dress and the actual rainbow could be captured in the same frame.

Ultimately, to take a unique, or at least not a cliché, photo of an iconic sight, one needs an uncommon vantage point. In the case of the Niagara Falls, one option is to take a helicopter tour, which provides an opportunity for some aerial photography. A company called Niagara Helicopters operates from a small airfield located approximately 15 minute by taxi from the Rainbow Bridge. A 15-minute ride over the falls costs about $115, including a discount offered through a hotel’s concierge.

During the tour, I took photos, including the one at the top of this post, with a 24-105 mm lens mounted on a Canon 5D Mark II. I also strapped a GoPro camera to my head and let it run continuously throughout the ride. The result is this movie: